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3PL Finds Creative Approaches to Improving Morale of Warehouse Workers

Choose your own uniform and break rooms build loyalty at this third party logistics provider.

(Boonton, NJ, August 5, 2010) — Managers at Aspen Logistics know that employee loyalty is a thing of the past.

"There's no real long-term dedication like there was with the baby boom generation," says Chris Ticknor, Aspen's corporate marketing manager. "Now, everybody is a free agent."

But, instead of bemoaning the generation gap, Ticknor tells industry newsletter Distribution Center Management, that Aspen has adapted to it.

For starters, Aspen, a 3PL based in Montebello, CA, allows employees to choose their own uniforms. The choices include hats, shirts, jackets, and sweatshirts in different colors and with different logos.

"They've been pretty excited about it," Ticknor says. "It gives them a little bit more personalization."

Aspen also tries to create a relaxed vibe in break rooms, which are outfitted with Ping-Pong tables and flatscreen TVs.

"We know the guys are working odd hours, and jobs are 24-7-365 now," Ticknor says. "We want to make the work space as comfortable as possible."


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For more than 40 years, Distribution Group publications have helped distribution center and warehouse managers increase productivity, cut costs, and meet increasing customer demands. Distribution Group publishes Distribution Center Management newsletter, books and reports, and a free e-newsletter.

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